Money doesnt matter much in Kerala...... I told you this is a different turf..... I can tell you from my experience of living in 5 states...... They are very smart...... You cant buy votes in Kerala, even if you could buy they are not significant to decide the outcome.... May be in some local body elections.... nothing beyond....
Let me tell you a bit of history.... BJP used to vote for congress in past to keep CPM away...... At times openly...... BJP does not have cadre strength to create one..... To make things worse, common people in Kerala look at RSS as a terror organisation, because of the bad name they got by fighting CPM..... CPM is the party which initiatted this, but since they are in power off an on they had other means to cover this..... But not with BJP....
BJP cannot rule Kerala with out getting support of either a christian based or Muslim based political party...... Their strength in North and Centre kerala is very high.....
They made some head way..... There were some positive statements from influential priests in kerala.... But mind you... Christians are not united as well... They have more factions than hindu castes all together.....