Since most of our operations are expected to happen in the field, we only need protection in a 30 deg arc. What's more important is superior sensors, so that the turret can turn towards the threat on its own, hence bringing the best protected area and the gun facing the threat. Any weight increase will decrease mobility, and that's worse than not having protection beyond the 30 deg.
What's more, any extra on the side is going to do nothing against a tank, the shell will go through no matter how much ERA you have on. It's the same case with most types of ATGMs. Only the Abrams is well-protected from the side, all other tanks require add-on armour. 300mm on the Abrams vs 80mm on the T-90. I think the Leopard 2 does 120mm. Arjun's also apparently 80mm.