The hung assembly syndrome actually confuses the voters and so called fence sitters then take anyside which they deem fit. But in case of a wave, they float with the wave. In every election till date, Lutyen's mafia had predicted hung assemblies and this will happen in 2019 GE also. I read HT in my house and it has guest writers like Barkha Dutt, Rajdeep, Karan Thapar, Vir Sanghvi and VK Sharma. Just go thru their write ups and you will know which side they belong to. I get an idea of the group working against Modi from their write ups and not because I like the shit they write. HT like TOI is the sold out media of India.
In my office, I was offered a very huge publicity by TOI provided I gave them part of my equity. I refused. Jains of TOI have the largest unaccounted wealth in India consisting mostly of flats in most desirable housing societies of India in every city. You do not even know how the newspapers work and how they make money. Being a bizman, I know the dirty underbelly of media and politicians. Har ek kee keemat pata hai.
I have a more benign way of looking at this. I think most top media houses like to talk about hung assembies because it is a good news story. If people said Siddu had a generl lead who the hell will want to follow these elections. Instead put some spice- oh it might be congress or it might be BJP or it might be JDS....everyone is holding their breath. And then raise the stakes, say this is referendum for 2019...enough reason to keep millions of people glued.
I know how corrupt businesses can be. I'm not a journalist but havng handled advertising I know how hard all of these channels will go to get their channels/newspapers selected. I hear the media head of uniliver was sacked because he took favors in return for putting money into certain channels. I myself returned home one day to find a HUGE gunnybag outside my home around new year's time. A TV News Channel had filled it with Hershey Bars, Candy and choclate syrup. I distributed it to the rest of team. But people can get little cottage houses in nainital, Darjeeling etc. if they're ready to look the other way.
About the Jains, apparently people in marketing were miffed that these guys were raising rates eery quarter. Jains just told them 'you won't stop using petrol just because the government raises prices do you'? The mother jain was supposed to be the richest Indian woman at one point.